Case Study

Reigniting the Flame – The Rebranding of Charcoal Eats

Scope of work

Work Industry

Client Brief:

Charcoal Eats had already won hearts (and stomachs) with their flavor-loaded biryanis, juicy kebabs, and irresistible rolls. But it was time for a fresh serving—a rebrand that matched the boldness of their flavors and the richness of their legacy.

The challenge:

To create a brand identity that felt as memorable and delicious as the food itself. Something modern, yet rooted in the soul of Indian cuisine.

Our Strategy:

We didn’t just change the logo.
We changed how Charcoal Eats would be seen, remembered, and craved.

Brand Essence: “Every meal should be an experience to remember.” We turned this into our creative north star.
Visual Identity: Crafted a bold, fiery, and flavorful look—deep charcoals, warm reds, and vibrant turmeric tones. We introduced textures and design elements inspired by spices, grill marks, and rustic platters.
Tone of Voice: We dialed up the personality. The new Charcoal Eats now speaks with hunger-inducing confidence and a dash of desi swagger.

Key Deliverables

New Logo & Brand Mark – Sleek yet full of fire, just like their biryani.
Packaging Design – Created drool-worthy boxes and wraps that look so good, they’re Instagram-ready.
Brand Guidelines – Defined a tone, typography, and visual language that screams: “This is not your average meal.”
In-store Graphics & Menu Design – Revamped the experience, from the first look to the last bite.
Digital Assets – Social templates, emailers, banners—designed to make you hungry at first scroll.

Outcome

The new Charcoal Eats identity turned heads and tempted tastebuds. Customers instantly resonated with the refreshed look, and loyal fans welcomed the glow-up with open arms (and empty stomachs).

From scroll-stopping posts to packaging you’d proudly flaunt on your desk, the rebrand didn’t just elevate the brand—it gave it a bold, flavorful personality to match the food.