Case Study
Mastering the Rummy Shuffle with Junglee Rummy Campaign
Scope of work
- Influencer Collaboration
- High-Volume Video Deployment
Work Industry
- Online Skill Gaming
Client Brief:
Junglee Rummy wanted to offer the most authentic online rummy experience, giving players the chance to play with real people and win real cash. The goal? A massive app download surge and user engagement through influencer-driven content, all while ensuring an irresistible CTA. With an estimated reach of 4 million impressions, it was all about playing our cards right.
Our Strategy:
We went all-in with a campaign designed to max out user sign-ups, and here’s how we shuffled the deck:
- Clear & Compelling CTA: The message was simple: Download the app, sign up, and get a bonus of ₹9,000. No fluff. Just rewards for playing!
- Influencer Collaboration: We partnered with influencers whose follower counts ranged from 50K to 150K. Each influencer was tasked with creating a captivating and authentic piece of content that showcased the game, explained the CTA, and got their audience hooked.
- High-Volume Video Deployment: To amplify reach, we released 20-30 videos daily. Yes, you read that right. Each video, with its own twist and flair, reinforced the same message: Sign up, play rummy, and win big.
The Content
Imagine 20-30 videos a day, each influencer doing their thing—some were talking smack about their rummy skills, others were setting up epic rummy challenges, and a few took the comedic route with wild reactions to losing. The content was dynamic, engaging, and unmissable.
Outcome
- 4 Million Impressions: The campaign reached millions of eyes—across platforms and audiences.
- App Downloads Skyrocketed: User sign-ups surged, with players eager to claim their ₹9,000 bonus.
- Effective Influencer ROI: At an average cost of ₹6,000 per influencer, the campaign delivered unbeatable value.
